Top Ten Ways SEO, SEM and Web Marketing Changed in 2014

It’s that time of year again! Your social news feed is about to blow up with all sorts of countdowns. Well here’s one more; a round-up of some of the biggest changes from the online marketing world in 2014. 2014 proved to be a big year for updates, from Google search algorithms, to AdWords to […]

Several weeks ago Pinterest rolled out some changes to its guidelines for brands. One very important change was to its contest and sweepstakes guidelines. The following is a list of their Do’s and Don’ts in a world that had once heavily relied on Pin-It-To-Win-It contests:  Whoa, Pinterest! That long list of Don’ts is significantly longer […]

So you decided to create a Facebook Ad but are faced with the dilemma of choosing to optimize for impressions (CPM) or optimize for clicks (CPC). I mean really, what does it all mean anyways?   So what exactly are CPM and CPC? CPM stands for cost per 1,000 impressions. This means you pay when […]