Top 10 Most Common AdWords PPC Mistakes: Part One

Google AdWords, the most popular PPC platform, can put you on the first page of Google for the keywords you bid upon, and if set up and managed correctly, can be a cost effective and targeted form of marketing. Unfortunately, as search marketing professionals, we see clients come to us every day with mismanaged accounts or accounts that have not been optimally set up – businesses who are wasting hundreds and sometimes thousands of dollars per month in unwanted clicks or penalties assessed by Google for poor account performance. These are 10 of the most common – and most costly – mistakes I have witnessed when businesses (or even – gasp – self-professed SEM professionals!!) have set up their own accounts