SEO & Social Media No Longer A Separate Entity

Pay Per Click advertising, also known as PPC or paid search advertising, has been one of the top choices of marketers to reach their audience for years. However, this once big time game changer is now slowly being retired to the bench…for social marketers anyway. A recent survey has shown that social marketers are more […]

The timeless battle between advertisers and the Search Engines rages on in 2011 and everyone has an opinion. But who’s right?  In 2010 we learned that Social Media, like Twitter and Facebook, do indeed have an impact on where you land on the SERP’s (Search Engine Results Page).  This, of course, has set a mad […]

In my previous posting, I outlined some of the most common mistakes I see people make when they run their AdWords accounts. If you pled "not guilty" to all of those common mistakes, you're not necessarily in the clear yet! Here, in part 2, are five more common Adwords mistakes which can be absolutely detrimental to your account, and ultimately, your bottom line.