Benefits of using Pinterest for business

With the ever-increasing popularity of Pinterest, it is wise to start an account for your business if you haven’t already. Whether you are needing the perfect award for your outstanding employees or the most memorable way to promote your business, custom lapel pins from this pin company are the answer for your marketing needs. As with all social media outlets, just creating an account simply isn’t enough—you need to be engaging and consistently sharing images and articles that are relevant to your consumers. Here are five reasons why you should create a business account today:


  • People are already searching for topics in your industry. 

You might think that Pinterest is all about wedding planning, recipes and DIY crafts—but I bet that if you search for your industry, you will find plenty of pins that are relevant. For example, if you search for “air conditioning” you will find helpful articles about how to save on AC costs. Of course there will always be a funny meme or two, but people also use Pinterest to find useful tips. So if users are searching for topics that are relevant to your industry, wouldn’t you rather bring that lead to your website than to that of your competitor? I thought so.

 

  • It’s easy. 

While Pinterest is image-based, you can link to blog posts or other content that’s text-based. You already have content on your site; you just need to share it! Create a compelling graphic about your article, upload it to Pinterest with your link and watch the traffic numbers rise.

Businesses should use Pinterest

  • Better conversion rates, traffic and sales. 

Think of all the incoming links you can create on Pinterest–each post from your site is another opportunity to increase inbound traffic. In addition to an increase in traffic, you may also notice higher click through rates and conversion rates. Studies show that CTR and conversion rates are better on Pinterest than on Facebook or Twitter. Also, users who are referred by Pinterest tend to spend about 10% more than those referred by other sources.

CTR better on Pinterest

  • It’s personal. 

Building boards and pinning from other accounts and sites (not just your products or site) will help build your brand identity. We recommend that businesses use Pinterest just like an individual would. You want to make sure it’s not all about the sale. Your pins also don’t have to be strictly industry-specific. If you own a house painting company, you could create a board about interior decorating. This will bring in new followers who find your pin when searching for home décor photos. You can also create boards that help personalize the company. Let your followers know who is behind the brand. If you love dogs then create a board dedicated to canines. While these “fun boards” will not necessarily directly convert to traffic, gaining followers is just like advertising–when the user IS in need of a painter, they will recall seeing your name on Pinterest.

Pinterest Marketing

  • People are sharing links to your website. 

Unlike other social media outlets, people are on Pinterest for the sole purpose of sharing with the public. There are no “walls” or privacy settings (except the secret boards). While you CAN have conversations on individual pins, (and now private messages) it’s not why people are pinning. Users are constantly pinning and repining things they are interested in, things they want to save for future reference, etc. So without even knowing it, these users are helping spread your company’s name—for FREE! As long as you create share-able pins that you know others will enjoy, the pin will be re-pinned.

 

These are just a few reasons that make Pinterest beneficial to businesses. Webhead Interactive offers a variety of social media services that can help you see all the benefits Pinterest has to offer. Contact us today to learn more!