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Last week Facebook announced the launch of the Facebook Card, which essentially exists as a reusable gift card that you can purchase to use at stores or online stores. You also have the option to share with a friend in case you forget their birthday (cough, sorry mom, cough).

From a marketing perspective, the Facebook Card is the ultimate purchase point for ecommerce shops and brick-and-mortar stores. However, Facebook has only rolled this card out to specific retailers since they are still testing this advertising platform in the US.

Here’s the lucky list of retailers:

Target, Best Buy, Wal-Mart, GameStop, 7-Eleven, RadioShack, Kohl’s, Safeway, Sam’s Club, Toys R Us, Misc. Grocery, AP, Acme, Albertson’s, Cub Foods, Dillon’s, Dominick’s, Farm Fresh, Food 4 Less, Fred Meyer, Fry’s, Genuardi’s, Giant Carlisle, Giant Eagle, Giant Landover, Hornbachers, Jewel-Osco, King Soopers, Kroger, Pathmark, Price Rite, Publix, QFC, Ralphs, Randalls, Shaws, Shop N Save, Shop Rite, Shoppers, Smiths, Stater Bros, Stop Shop, Tom Thumb, Vons, Weis Market.

To find a store near you click here: https://www.facebook.com/FacebookApps/app_154977384515365

So how do I get one?

First, find the friend you want to give a gift to and click on the “Gift” section of the status update.

Facebook Marketing

Then click on “Gift Cards & Digital”

Facebook Gift Card

Then scroll through the brands until you see the best option, I choose Starbucks since I am fully admitted coffee addict.

Facebook Gift Card Purchase

Facebook then gives you the option to add an ecard.

Facebook Gift Card Ecard

Once you completed your purchase your friend will be notified of their gift on Facebook. In a couple days, they will receive a real, tangible, gift card in the mail that looks like this:

Facebook Gift Card in the mail

The coolest feature, I think, about Facebook gift cards is that this one Facebook Card can be used for multiple retailers. So if you received $5 for Starbucks, you can use that same card for $100 at Best Buy. You can simply check your card balance on Facebook under your Account Settings. Walhalla! It’s magic!

Facebook Gift Card balance


Let’s be honest here, would you purchase one? Tell us what you think!

+Anna Lea Crowe Social Media Strategist at Webhead Interactive.

Blog by Webhead Interactive