Pinterest, the social media bookmarking site that is pinning its way to the top of social media platforms to vie for a spot next to Facebook and Twitter, has announced on Monday that a redesign will be coming soon!
Now, to all my pinners out there, this doesn’t mean that Pinterest is moving away from the user-friendly tile design that people and brands flocked to originally. Pinterest wants to keep this grid style look because it makes it easy for brands to connect with consumers in a visually appealing way, but they are looking to improve the quality of the content in each pin.
So what is Pinterest changing?
Let’s take a quick look at what we’re going to see:
The new navigation icon is now at the upper right corner of the site where it used to be held in the center of the site.
Now pinned images will be much larger including the thumbnails. Also when you view a pin, there will be section of related pins to help guide you in your search.
As a marketer, I’m excited to see this movement because it looks like Pinterest could be heading toward “Sponsored” Pins or Boards. Pinterest Sponsored Pins would be highly competitive with Facebook Sponsored Posts simply because of the placement of a Pinterest pin would be optimized for better performance compared to a Facebook Sponsored Post. Although Facebook Sponsored Posts are highly beneficial to your brand, I believe Pinterest Sponsored Pins would receive more traffic.
For marketers and ecommerce sites, this should be on your top stalking lists for you social media strategy.
Be sure to check out the new design here and let us know what you think! Happy pinning!
+Anna Lea Crowe Social Media Strategist at Webhead Interactive.
Blog by Webhead Interactive