Are You Making these Common SEO Copywriting Mistakes?
There is no shortage of don’ts when it comes to SEO copywriting. But, sometimes these mistakes can weaken your brand credibility and cause you to lose potential customers. Here are 7 key ways to avoid common SEO copywriting mistakes: Not considering your target audience One of the most common SEO copywriting mistakes people make is […]Read More
Beyond the “Top 10”: How to Stand Out in Google’s Changing Organic Landscape
Last week, a Searchmetrics study confirmed that – no, you’re not imagining it – Google has reduced the number of organic listings on their front page from the traditional 10 to an “average” of 8.5. But why the change? Having worked in the SEO world for the past 10+ years, I’ve seen many changes and […]Read More
Google Rolls Out Real Time Penguin Alogrithm
Last Friday morning, Google announced that they have refreshed the Penguin algorithm. Google Penguin, which was 1st launched in 2012, was an algorithm that was designed to penalize websites with spammy links. From 2012 – 2014, the algorithm was refreshed only once per year which means if you were penalized by the algorithm refresh in 2013, for […]Read More