How to Approach SEO in 2014

So it’s a new year, you have a new marketing budget, and you’ve decided to make SEO a priority for your business. Or maybe SEO has always been a priority, but you want to make sure you’re still doing things right after the big algorithm changes of 2013. Here are two things to keep in […]

Several weeks ago Pinterest rolled out some changes to its guidelines for brands. One very important change was to its contest and sweepstakes guidelines. The following is a list of their Do’s and Don’ts in a world that had once heavily relied on Pin-It-To-Win-It contests:  Whoa, Pinterest! That long list of Don’ts is significantly longer […]

So you decided to create a Facebook Ad but are faced with the dilemma of choosing to optimize for impressions (CPM) or optimize for clicks (CPC). I mean really, what does it all mean anyways?   So what exactly are CPM and CPC? CPM stands for cost per 1,000 impressions. This means you pay when […]