Facebook CPM and CPC

So you decided to create a Facebook Ad but are faced with the dilemma of choosing to optimize for impressions (CPM) or optimize for clicks (CPC). I mean really, what does it all mean anyways?   So what exactly are CPM and CPC? CPM stands for cost per 1,000 impressions. This means you pay when […]

So you are not on Google+? Doesn’t surprise me. Most people that I know are not on Google+. And the very, very few people that I know who are on Google+ are not very active on it. Well, I’m on Google+. I log on everyday. At first it was mostly because I had to, for […]

Foursquare is often the playing field of today’s movers and shakers in social media. I, myself, have been known to get a childish giggle about unlocking a new badge (even when it’s the Overshare badge) or getting a free donut at Dunkin Donuts for every fifth check-in. However, brands cannot seem to connect with Foursquare the […]