10 Elements of a Highly Effective Blog

We were recently asked by one of our clients to assess the quality of their business blog and provide suggestions for improving reader engagement and the overall level of online exposure. Guided by the principle that every assignment is an opportunity to share something new with our readers, we decided to publish our ten-point checklist […]

If there are still companies out there who have yet to jump on the “Social Media Bandwagon,” I suggest you hop aboard and quickly!Social Media has transformed the way people interact with each other, it has revolutionized the way companies connect with their customers, and now it only makes sense that the next logical step […]

In this day and age, consumer created media is one of the strongest influencers in the buying decision. Consider these statistics: Consumer reviews are significantly more trusted — nearly 12 times more — than descriptions that come from manufacturers, according to a survey of U.S. mom Internet users by online video review site Expo. (eMarketer, […]