Facebook CPM and CPC

So you decided to create a Facebook Ad but are faced with the dilemma of choosing to optimize for impressions (CPM) or optimize for clicks (CPC). I mean really, what does it all mean anyways?   So what exactly are CPM and CPC? CPM stands for cost per 1,000 impressions. This means you pay when […]

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Adventures in Google+ Land! (Chapter 1)

So you are not on Google+? Doesn’t surprise me. Most people that I know are not on Google+. And the very, very few people that I know who are on Google+ are not very active on it. Well, I’m on Google+. I log on everyday. At first it was mostly because I had to, for […]

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Very Pinteresting Indeed! Pinterest Launches New Analytics Platform

Bloggers, businesses, and organizations rejoice! Pinterest recently announced Pinterest Web Analytics! So what exactly does this mean? This means that website owners will now have insights into how people are interacting with pins that originate from their websites! While to some this may not seem like very interesting news, this is amazing for those of […]

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