Author: Karrie

In my previous posting, I outlined some of the most common mistakes I see people make when they run their AdWords accounts. If you pled "not guilty" to all of those common mistakes, you're not necessarily in the clear yet! Here, in part 2, are five more common Adwords mistakes which can be absolutely detrimental to your account, and ultimately, your bottom line.

Google AdWords, the most popular PPC platform, can put you on the first page of Google for the keywords you bid upon, and if set up and managed correctly, can be a cost effective and targeted form of marketing. Unfortunately, as search marketing professionals, we see clients come to us every day with mismanaged accounts or accounts that have not been optimally set up – businesses who are wasting hundreds and sometimes thousands of dollars per month in unwanted clicks or penalties assessed by Google for poor account performance. These are 10 of the most common – and most costly – mistakes I have witnessed when businesses (or even – gasp – self-professed SEM professionals!!) have set up their own accounts

With so many pieces to the SEO puzzle, it’s hard for clients and marketers alike not to fixate on one or two of those pieces. The problem is, if you spend too much time trying to place one or two pieces of a 40,000 piece puzzle, without paying attention to where, why and how they fit with the other 38,000 pieces, you’re not building the big picture. Here are just a few examples of SEO tactics I’ve seen overused, misused…or both! We’ll call them the “shiny objects” of SEO, distracting marketers from the end goal and ultimately hindering their strategy...