Author: Karrie

We were recently asked by one of our clients to assess the quality of their business blog and provide suggestions for improving reader engagement and the overall level of online exposure. Guided by the principle that every assignment is an opportunity to share something new with our readers, we decided to publish our ten-point checklist […]

If you are a brick-and-mortar business, the importance of local SEO cannot be overstated. More than 20 percent of Google searches are for a local business, according to Erin Everhart of Search Engine Land, and that figure doubles with searches on mobile devices. Looking at the figure below (a heat map constructed based on visitor […]

It’s true –social media is a great way to engage your clients and customers, nurture leads, and expand your company’s mindshare. That said, numbers don’t lie, and when it comes to getting information about local businesses, the data is pretty clear – more people say they rely on search engines than Facebook, Twitter, and other […]