Author: Karrie

On Tuesday, June 18, Google officially announced the rollout of its Knowledge Graph Carousel for local business search results. But what the heck is a Knowledge Graph Carousel? See for yourself! Type in a search for [Your Area] + restaurants, and you should see the interactive graph at the top of your search browser. For […]

Several weeks ago Pinterest rolled out some changes to its guidelines for brands. One very important change was to its contest and sweepstakes guidelines. The following is a list of their Do’s and Don’ts in a world that had once heavily relied on Pin-It-To-Win-It contests:  Whoa, Pinterest! That long list of Don’ts is significantly longer […]

So you decided to create a Facebook Ad but are faced with the dilemma of choosing to optimize for impressions (CPM) or optimize for clicks (CPC). I mean really, what does it all mean anyways?   So what exactly are CPM and CPC? CPM stands for cost per 1,000 impressions. This means you pay when […]