In the dynamic world of digital marketing, Google’s ‘Things to Do’ feature presents a new frontier for businesses, especially in the hospitality and tourism sectors. Webhead Interactive is here to guide you through leveraging this powerful tool to enhance your online presence and attract more customers, especially with your local SEO.
What is Google’s ‘Things to Do’?
Google’s ‘Things to Do‘ is an innovative feature within Google Travel designed to help users discover and book tours, activities, and tickets related to Points of Interest (POIs). This feature is particularly beneficial for businesses such as attractions, experience providers, restaurants, and hotels. It’s a part of Google’s effort to streamline the search and booking process for users, making it easier for them to find exciting activities and experiences.
Maximizing Visibility with ‘Things to Do’
- Understanding the Feature: ‘Things to Do’ displays various products in different modules, including Ads, booking, experiences, and operator booking modules. For businesses, focusing on the free booking and operator booking modules is key.
- Enhancing Your Google Business Profile: If your business falls under the relevant categories, it’s crucial to optimize your Google Business Profile (GBP) for ‘Things to Do’. This includes adding tickets and activities directly through the New Merchant Experience (NMX), which can significantly boost your visibility in Google’s local knowledge panels.
- Competing with Third-Party Listings: Many businesses face competition from Online Travel Agencies (OTAs) and third-party platforms. By proactively adding your content to ‘Things to Do’, you can push these third-party listings down, ensuring that your offerings get more visibility and clicks.
- Implementing Effective Ticketing Strategies: For attractions, the ticketing section in the local knowledge panel is vital. Ensure that your ticket prices are competitive and clearly displayed. Google prioritizes official tickets in its ranking, giving you an edge over third-party providers.
- Adding Activities and Bookings: For tour operators, the ‘operator booking’ module is a game-changer. By adding your activities, you can appear at the top of the list in your local knowledge panel, overshadowing third-party listings and driving direct bookings.
The Webhead Interactive Edge
At Webhead Interactive, we specialize in helping businesses navigate and make the most of Google’s evolving features. Our team can assist you in optimizing your GBP for ‘Things to Do’, ensuring that your offerings are prominently displayed and easily accessible to potential customers.
Are you ready to harness the power of Google’s ‘Things to Do’ for your business? Contact Webhead Interactive today, and let’s work together to enhance your online presence and drive more direct bookings!