When it comes to local businesses, SEO trumps social media

It’s true –social media is a great way to engage your clients and customers, nurture leads, and expand your company’s mindshare. That said, numbers don’t lie, and when it comes to getting information about local businesses, the data is pretty clear – more people say they rely on search engines than Facebook, Twitter, and other […]

I hate shopping malls. For some reason crowds of oblivious people, screaming children, pushy salesfolk, and Kenny G’s Greatest Hits coupled with the smell of bad Chinese food and Auntie Annies has never put me in the mood to spend my money. Over the years of working from home and learning to strategically avoid crowded situations altogether (while growing a perhaps unhealthy affinity for sweatpants and quiet time), my dislike for these sort of shopping situations has only grown. So it should come as no surprise that I’ve always avoided the Black Friday crowds like the plague. Peel my well-fed, groggy butt from my bed at midnight to fight with mobs of psychotic deal seekers in hopes of scoring something for 80% off? No thank you.

Let me start off by saying, I sometimes feel a bit like a broken record answering SEO questions.   What is the biggest thing Google looks for when ranking my site? Relevancy. Why do I need a dynamic social media presence? Relevancy. Why can’t I just cram a bunch of keywords in my meta descriptions […]