Over the holiday season the photo sharing app Instagram assaulted its 100 million loyal users by changing its privacy terms to allow Instagram to share their users’ pictures to advertisers. The updated privacy terms stated, “a business or other entity may pay” Instagram for the user of user images and may do so ”without any compensation to you.”
Only two days after the announcement, Instagram co-founder Kevin Systrom said they will revert to the original terms of service that were launched in October 2010. These terms state the service “is supported by advertising revenue and may display advertisements and promotions, and you hereby agree that Instagram may place such advertising and promotions on the Service or on, about, or in conjunction with your Content.” Systrom also stated in his blog “We don’t own your photos- you do.”
However, this was too little too late. Instagram lost close to a quarter of its daily users a week later and celebrities are no exception.
Check out this list of celeb’s choosing to #boycottinstagram
+Anna Lea Crowe Social Media Strategist at Webhead Interactive.