In SEO, Slow and Steady Truly Does Win the Race

A little over a year ago, a local Tampa criminal law firm came to us for SEO help. They had been with another web marketing firm for over 9 months and had seen very little progress organically – while the firm kept advising them to funnel more and more money into pay per click advertising […]

Recently I was approached by a friend asking for a few quick tips on how he could use social media for his brand. Rather than handing over a social media playbook I advised him to focus on the bigger picture of creating an online brand ecosystem. Your online brand presence should incorporate social media as […]

With so many pieces to the SEO puzzle, it’s hard for clients and marketers alike not to fixate on one or two of those pieces. The problem is, if you spend too much time trying to place one or two pieces of a 40,000 piece puzzle, without paying attention to where, why and how they fit with the other 38,000 pieces, you’re not building the big picture. Here are just a few examples of SEO tactics I’ve seen overused, misused…or both! We’ll call them the “shiny objects” of SEO, distracting marketers from the end goal and ultimately hindering their strategy...