Let me start off by saying, I sometimes feel a bit like a broken record answering SEO questions.
What is the biggest thing Google looks for when ranking my site?
Relevancy.
Why do I need a dynamic social media presence?
Relevancy.
Why can’t I just cram a bunch of keywords in my meta descriptions tag and do whatever I want on the rest of my site?
I think you get the picture.
So it really shouldn’t come as too big a surprise to anyone that Google just announced that their rankings algorithm will take into account the “freshness”of your content, and serve up the most recent results associated with your search query.
This also comes on the heels of their official acknowledgement that they will indeed begin indexing Facebook comments in the SERPs. Coincidence? I think not.
What do these two announcements have in common? They both indicate that Google is looking more than ever at your site’s overall online presence. Not just your meta tags. Not just your blog. Your online everything. And everyone else’s online everything. And who’s gonna win the #1 spot for a search term? The site whose “everything” Google finds the most relevant.
RELEVANCY! Oh snap.
So what does that mean for your business? For one, it means that fresh, meaningful content is more important than ever. It also means that how your consumers, clients, fans, friends, and followers interact with your content means just as much. And really, if your content it topical and timely, your visitors will be that much more likely to engage with it now won’t they?