The Greatest Thing Since the Creation of the Pen!
Why is it important to optimize your press release?
Press release optimization is becoming an increasingly popular form of marketing. Just as optimizing your Website is vital to boost search engine rankings, an optimized press release can help maximize your brand exposure across a variety of news channels.
Internet news aggregators direct visitors to news sources in the same way that search engines direct visitors to websites. With an optimized press release, you significantly increase your chances of reaching your target audience.
Press Release Keyword Research and Analysis
Press release optimization begins with comprehensive keyword research and analysis. Webhead Interactive uses a proven process to analyze and research keywords appropriate to your press release and business. In addition to researching your existing keywords, we also identify and help implement high-volume variations. By extensively researching keywords for your SEO press release, we can suggest alternative keywords you may not have thought of, or may not have realized were popular in the given industry or target market.
Press releases should be written with two audiences in mind: your target market and news search engines. Our press release optimization experts keep up to date with the latest optimization practices and help ensure that your business gets the media exposure it deserves!
Our SEO PR approach includes utilizing our robust web analytics package. Using web analytics, we track the effectiveness of your optimized press release. This press release service amplifies your message, reinforcing your call to action.
Benefits of Press Release Optimization
- Improved visibility of your press release
- Additional quality back links to relevant content on your website
- Increased targeted traffic to your website
Webhead Interactive can optimize your press release to ensure that it reaches the widest possible audience and provides a maximum return on investment (ROI).
Contact Webhead Interactive today for all of your press release optimization needs.
Recent Blog Posts
How To Succeed with Pinterest Promoted Videos
The report is in! Pinners have a huge appetite for video: 75% say they’re likely to watch videos about topics that interest them, compared to 55% of people on other platforms. Since launching Promoted Videos last year, Pinterest has seen brands try a range of content strategies. So which videos work best? Pinterest ran a […]Read More
Are You Making these Common SEO Copywriting Mistakes?
There is no shortage of don’ts when it comes to SEO copywriting. But, sometimes these mistakes can weaken your brand credibility and cause you to lose potential customers. Here are 7 key ways to avoid common SEO copywriting mistakes: Not considering your target audience One of the most common SEO copywriting mistakes people make is […]Read More
Building Your Brand on Instagram: Tips for Increasing Followers and Engagement
Instagram rolled out a major update last week, allowing both personal and business accounts to upload an image carousel – a selection of multiple images displayed within one scrollable post. This is one of many recent upgrades to the mobile photo sharing platform, which by the end of 2016 had over 600 million users! For […]Read More