Why I’m Not Panicking Over Google Instant

It’s been nearly three weeks since Google officially launched its new platform Google Instant and you would think the sky was falling for many search engine marketers. rom all the buzz in the SEO world, you’d think this was the first time Google made a major change. Will it mix things up a bit in terms of rankings for many sites? Probably some. But then again, so has Google’s other fairly regular algorithm changes. So why is Google Instant giving so many SEO professionals such a headache? And why am I am not all that concerned?

If your site is among the many that saw a major upset in your rankings with Google’s May Day update, you are no doubt wondering “what can I do?” While fluctuations on the leading search engine are normal, here are 3 tips for structuring your SEO strategy so that you not only survive these major algorithm changes, but thrive as your competitors slip away.