Tracking PDF Downloads as Conversion Goals with Google Analytics

When it comes to online analytics and optimization, the importance of tracking goal conversions cannot be overstated. Knowing how many unique visitor your website’s received in the past month and how many of those visitors came from Google is all well and good, but unless your business revenue depends solely on traffic generation, monitoring basic […]

Before we dive deep into the meat of today’s blog post, here are some statistics to think about, courtesy of our friends over at Hubspot: More than 1/3 of U.S. companies utilize blogging in their marketing strategy mix Companies that blog get 55% more visitors to their website than those that don’t 57% of companies […]

Having a mobile-friendly version of your website is becoming more important than ever. Don’t believe us? Consider the following statistics: 69 percent of US mobile users access the internet on their phones daily 70% of all mobile searches result in action (e.g. purchase) within 1 hour Mobile coupon redemption rates are 10 times that of […]