Beyond the “Top 10”: How to Stand Out in Google’s Changing Organic Landscape
Last week, a Searchmetrics study confirmed that – no, you’re not imagining it – Google has reduced the number of organic listings on their front page from the traditional 10 to an “average” of 8.5. But why the change? Having worked in the SEO world for the past 10+ years, I’ve seen many changes and […]Read More
Top Ten Ways SEO, SEM and Web Marketing Changed in 2014
It’s that time of year again! Your social news feed is about to blow up with all sorts of countdowns. Well here’s one more; a round-up of some of the biggest changes from the online marketing world in 2014. 2014 proved to be a big year for updates, from Google search algorithms, to AdWords to […]Read More
If Content is King, Make it a Good Ruler.
You’ve all heard it by now: in SEO, content is King. Taken at face value, many interpret this to mean “I need more content.” While that is probably true in part, if you think that the relationship between content and SEO is simply “more is better,” you’re majorly missing the point. Ample content is […]Read More