Pay Per Click Advertising
Pay-Per-Click advertising, also known as PPC or paid search, is growing at a phenomenal rate. Global search engine marketing spending, dominated by PPC, is expected to reach $33 billion by 2010. What's the attraction? It's all about return on investment (ROI) - reaching B2C and B2B prospects and paying to play only when users actually click on an ad. The ability to connect with users is extraordinary whether they're researching products or poised to buy at that moment.
As a supplement to search engine optimization, PPC offers website marketers the critical and timely traffic that they desire.
Webhead Interactive can help you make the most of any pay per click advertising campaign - from keyword selection and testing ad copy to identifying conversion opportunities and performance tracking.
Here is a brief look at Webhead Interactive’s pay-per-click process. We are committed to using a consistent methodology to deliver the highest value to clients:
Step 1: Business & Target Market Analysis
- Goals & Objectives - Collaboration with you to establish pay per click goals and objectives and to produce a measurable ROI for the pay per click advertising program (i.e. cost per click, increased sales, more leads, etc.).
- Website Analysis - Provide an analysis of visible text and source code to determine how well you are positioned for PPC and ROI, including conversion opportunities.
- Competitive Analysis - Assess marketplace activity, including how effectively competitors are making use of pay per click services.
Step 2: Budget & Advertising
- Budget Recommendations - Recommend monthly budget based on your likely needs, including target products and services.
- Finalize Budget - Determine the final budget in conjunction with your organization's other marketing initiatives.
- Media Selection - Determine the best fit for your campaigns, including Google AdWords and Yahoo! Search Marketing.
Step 3: Keyword and Ad Development
- Campaign Organization - Development of a flow chart to determine the most effective way to categorize your keywords, ads and landing pages.
- Keyword Analysis - Analysis and recommendation of keywords based on Internet user behavior trends (frequency and diversity of keyword phrases), including target market and demographics.
- Keyword Selection - Approval of final keyword list based on our research, including your business needs, how people search on the Internet and competitors' activity.
- Campaign Development - Establish campaigns and accounts with select media, including bid management software parameters.
- Create Ads - Develop suitable ad copy (including tests) based on ROI objectives, landing pages and select media guidelines, including style and word count restrictions.
Step 4: Measurement and Reporting
- Performance Tracking - Analysis of paid search trends, including ad impressions, clicks, cost per click (CPC), overall cost, average ad position, etc.
- Strategic Reports - Client executive summary of activity as well as detailed charts and recommendations based on PPC tracking software and Web analytics.
- Campaign Adjustments and Ongoing Measurement - Campaign updates as needed, including ad copy, landing pages, keywords, maximum cost per click, daily keyword budgets and bidding strategies.
Contact Webhead Interactive to learn more about how Webhead Interactive’s pay per click advertising services can benefit your business.
