Link Building

Why are links so important?

Link popularity (both the total number of links pointing to your page from other websites and the quality and relevancy of those websites) is one of the most important factors search engines use when determining where your website will rank in search engine results pages (SERPs). In essence, search engines are saying "we're going to give top ranking to pages that have important and relevant sites linking to them."

What is link building? Link building is the process of maximizing the number of high-quality and relevant websites that include a link to your page. Natural linking occurs when a site has good content that others will link to without being asked. But to get these links, people have to know about you. It is a catch 22. Building links has become pretty sophisticated over the last couple of years. Today you need a mixture of links from many sources including articles, press releases, social media, directories and others.

How many links do you need to have? It depends on the individual keyword or phrase you are targeting, how the links are structured and your competition. As a rule of thumb, the more links you have pointing to your site the better, but even more important is the relevancy, popularity, and quality of the originating websites, as well as the "anchor text" of the link--the "clickable link" and what it says about the page that it links to. The key to linking is to have the right anchor text on a link that points to a page that has content using the same keyword phrase.

Link Building - an ongoing commitment. Link building is critical not only for attaining top search engine placement for your website, but also for stabilizing ranking positions and delivering quality traffic directly from sites that link to you. Remember, though, link building is not a once-and-you-are done process. Generating new links is an ongoing task. It's always in someone's interest to push you down in search engine results pages, and if you stop getting new links you are probably signaling to search engines that your site lacks new and updated content.

At Webhead Interactive, we strive to build optimized and natural-looking links across a variety of channels. We keep up to date and latest link building techniques, and avoid all well-known "black hat" practices (i.e. paid links, link farms, link pyramid schemes, etc.).

Contact Webhead Interactive today for a free analysis of your website link building needs today.