Tracking PDF Downloads as Conversion Goals with Google Analytics

When it comes to online analytics and optimization, the importance of tracking goal conversions cannot be overstated. Knowing how many unique visitor your website’s received in the past month and how many of those visitors came from Google is all well and good, but unless your business revenue depends solely on traffic generation, monitoring basic […]

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How to Measure Mobile Traffic to Your Website Using Google Analytics

Having a mobile-friendly version of your website is becoming more important than ever. Don’t believe us? Consider the following statistics: 69 percent of US mobile users access the internet on their phones daily 70% of all mobile searches result in action (e.g. purchase) within 1 hour Mobile coupon redemption rates are 10 times that of […]

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